In this pivotal new role, you’ll apply your expertise and experience to shape the council’s approach to its digital and social media presence. You’ll provide advice to senior leadership, council services and partners on the development and delivery of our digital agenda, including:
· Comms and media strategy development
· Marketing campaigns
· Digital accessibility
· Develop brand awareness and online reputation creating engaging and accessible content across all platforms
· Embedding best practice across the council
As the social media and marketing manager for the council you will work proactively across the organisation to develop and deliver a fully branded social media strategy that engages effectively with our community.
You will be proactive, up to date with the latest digital communications trends and champion them with the communications team and wider colleagues to encourage a digital first approach for the Isle of Wight Council’s communications and marketing.
As an experienced and skilled individual, you’ll provide digital insights that will inform our approach to digital media developments and ensure that decision making is based on solid analytical information.
The work you undertake with us will be immensely rewarding, making significant difference to services covering vital aspects of Island life, from Adult Social Care and Childrens Services to regeneration activities and environment considerations.
If you want a job where you will have impact, where you are valued and where you can make a difference, then join us at TeamIWC where you’ll see the benefits of your hard work coming to life all around you.
Key to this role is the ability to work collaboratively with the websites team and other communication and marketing leads from across the business.
As the Social Media and Marketing Manager you will be a point of contact and guidance. You’ll provide advice and examples of best practice, compliance, and innovation, along with the enthusiasm needed to grow and develop digital media skills and solutions organisation wide.
You’ll proactively work across all council services to promote media campaigns and create growth across all platforms, linking with media colleagues in service areas to ensure a consistent approach.
For a full breakdown of the duties of the position and the skills required, please download the job summary attached to this page, but key focus will include;
· Responsible for supporting and implementing digital communications and marketing strategies, including organic and paid for social media, email marketing, ensuring content is accessible.
· Using a best practice approach, recommend and apply solutions that build and develop the council’s digital communication channels. Develop partnerships that promote our key messages across multiple social media platforms including organic and paid for content.
· Work with departments to create, execute and monitor marketing campaigns to time, quality, and cost. Identifying customer touch points and assess end to end customer experience across with diverse digital channels.
· Create engaging and accessible content across all platforms, supporting the embedding of this throughout the organisation (to include videography and photography).
· Use key analytics and other research methods to understand specific trends on each platform and be able to adjust accordingly when needed, keeping up to date on emerging trends and best practices in the social media and digital marketing landscape.
· Proactively work closely across all council services to promote campaigns and create growth across all platforms, linking with media colleagues in service areas to ensure a consistent approach. Setting and reporting on key performance indicators.
· Review existing and identify new channels and strategies for online growth.
In your application we will be looking for evidence of your experience of successful working in this field, including reference to the following.
· Be comfortable with taking initiative and testing new strategies.
· Your experience in experience of working with digital marketing and communications channels including social media, email marketing, e-newsletters.
· Your experience of the full marketing mix from awareness to conversion
· Demonstrating a strong knowledge of GDPR, digital accessibility legislation and WCAG.
· A sound understanding of SEO, web traffic metrics and keyword search and how this applies to wider digital communications channels.
· Social media content creation skills including photography and video.
The Isle of Wight Council offers a fantastic work environment with a range of services and tools to ensure you make the most of your career. You will be supported you in your goals, with direct access to strong leadership and management support and investment in your career with a wealth of learning and development opportunities available to you. As well as being a great place to work, we also offer a competitive reward and benefit package.
When you join #TeamIWC you'll receive our staff benefits package, including:
- Annual leave entitlement of 32 days p/a PLUS public holidays!
- Local Government pension scheme
- Discounted Solent ferry travel
- Island bus network discount
- Cycle to work scheme
- Staff parking permit scheme
- Discounted island sports & leisure gym membership
- National and local discounts & benefits schemes
For some vacancies (subject to criteria)
- A relocation scheme of up to £8,000 may be available if you are specifically relocating to the Isle of Wight to take up a new role with us
- If you choose to commute to the Isle of Wight daily, you may be eligible to have some travel costs reimbursed
Find out more about working for the Isle of Wight Council and living on the Island here.
The Isle of Wight Council protects its employees from discrimination and this is supported by the Unacceptable Behaviour Policy, Employee Code of Conduct and Behaviours Framework. We actively promote the diversity of our workforce and we provide flexible working options (where appropriate) to support the different needs of our employees.
The Isle of Wight Council’s Terms & Conditions of employment are available upon request. Please contact our recruitment team via adverts@iow.gov.uk if you would like to receive a copy.
The Isle of Wight Council is an equal opportunities employer, who is proud to encourage applications from all cultures, backgrounds and abilities to better reflect the diversity within our local community. In addition to this, we are also a Disability Confident Employer. Along with a number of other areas of commitments, this means that providing you meet the basic essential requirements of the advertised role and have declared yourself as disabled, you will be offered an opportunity for an interview within the council.